Seth’s Blog: Avoiding magical thinking

No, you’ll need to work hard to create something magical, and a big part of that hard work is relentlessly eliminating all magical thinking from your projections and your expectations of how the market will react.

Only count on things that have happened before, a funnel you can buy and time you can afford to invest. Anything more than that is a nice bonus.

via Seth’s Blog: Avoiding magical thinking.

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